Many event planners that come to Nigeria are surprised that entrepreneurs manage to pull off such extravagant events, with such few resources.
Funke Bucknor-Obruthe, CEO of Zapphaire Events, believes that Nigeria’s million-dollar wedding industry is booming because the people love to celebrate, and often try to outshine others.
In a chat with CNBC Africa, Bucknor-Obruthe said: “People spend money because they want to celebrate and, sometimes, people want their event to be the best. They want it to better than the next person’s so they won’t spare any expense to do whatever they need to do to get it done.”
She added that while celebrations abroad may last for 4 or 5 hours, Nigerian parties can go on for as long as 10 hours on average or even go on all day.
The growth of the wedding industry has also created many jobs and contributed to the…
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